Developing Your Creative Practice

There’s a proverb that says that the fruit takes a long time to ripen, but it falls suddenly.

Illustration: Oscar Ramos Orozco

Illustration: Oscar Ramos Orozco


We are so busy absorbing information that we forgot to flush out our brains in order to complete the creative process. “Developing Your Creative Practice: Tips” from Brian Eno offers insight on how to develop a practice to facility a fruitful creative process.


Current neuroscience research confirms what creatives intuitively know about being innovative: that it usually happens in the shower. After focusing intently on a project or problem, the brain needs to fully disengage and relax in order for a “Eureka!” moment to arise. It’s often the mundane activities like taking a shower, driving, or taking a walk that lure great ideas to the surface. Composer Steve Reich, for instance, would ride the subway around New York when he was stuck.

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